Art Direction for Menorca Tourist Gov.

Head of Art, and founder of Aux a global design studio based in Mallorca.
Art Direction for Menorca Tourist Gov.
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What I reading today.
*From KRPT x SIPS Studio.
Are you still testing your site?
Good Morning!
Anyone in mallorca this summer for a beer and framer talks?
A new website for a basketball team is coming soon.
I keep seeing the same hero sections over and over again, as if there were no other way to compose them.
A bit of David Carson RAY GUN magazines cover. A touch of grunge. A very '90s aesthetic.
Do you like it?
Are you working on a Saturday? What are you building today? ...working on a business valuation calculator. Am I working?
In the Mood for Love is a film by Wong Kar-wai where every frame, every costume, every scene is crafted with obsessive attention to detail.
Its color palette and cinematography remind me of what feels like a growing visual direction today.
Shopify embraced it. Contra is embracing it now. And it's spreading far beyond the tech world.
There's something compelling about blending romance with cyberpunk.
Shopify > Van Dyck > In the mood of love > Contra
I will post more about art direction than design or web design.
I'm from the old school of advertising, when every creative team was an art director and a copywriter: one thinking in images, the other in words.
From static image to dynamic loader. Animation made in grok imagine. Now he's walking. Boom 💥
for my young fellow designers...Jim Jarmusch
What have you been working on today? My alter ego and I were working on orbits around a vessel.
Make it pop. More concepts. Before design. Everything starting from idea. Colors....
Cocoa is Beach Club in Alcudia, Mallorca. Between the sun and the moon. Concept Inspiration.