Bal na Wyspie

The goal of the project was to create a distinctive website for BAL, a music and entertainment venue in Gdańsk. The main objective was to translate the energetic, social and nightlife-oriented character of the venue into a digital experience that feels equally bold and engaging.

As part of the project, I was responsible for structuring the information architecture, presenting the venue’s offer and experiences, designing dedicated sections for events and group occasions, and creating a clear user journey leading to inquiries and bookings. A key part of the process was finding the right balance between strong visual expression and usability.

The overall goal was to create a website that goes beyond presenting the venue — one that communicates the atmosphere of BAL, builds a distinctive brand presence and encourages users to experience the place for themselves.