Aftergrowth

Aftergrowth is a new growth agency from Ken Baker and Adam Edwards, who started Metric Theory in a one-bedroom apartment in 2012 and sold it to S4 Capital eight years later. A brand-new agency has no case studies of its own yet, so the site sells the founders’ record and the way they think. The headline is “Engineered to be Chosen,” and the illustrations keep drawing it: one hedge clipped into a sphere on a cube while the rest of the row grows wild, one blue bottle with an orange tag on a shelf of green ones. An agency that sells AI visibility had better have a blog AI can read, so articles open with a short version and every chart flips to a plain table. It’s all Framer-native, so the team publishes without a developer.

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