About Lumia
Lumia is a peer platform for K–12 teachers in Southern Arizona, district-verified and built with teachers. I led product and brand, so the marketing site came out of the same work as the app. It has to persuade three groups at once: teachers deciding whether to join, districts deciding whether to roll it out, and funders deciding whether to back it. Each gets its own page and its own argument. The homepage stays with the teacher, and the promise is simple: other teachers, tools that have been tested in a real classroom, and a job that gets a little easier.
