Arca Wealth Design

Since August 2026, we have worked inside Arca Wealth’s growth team as embedded design and front-end capacity. Work arrives as tickets on their board, and every change ships through their review. The Framer site was already theirs. Our job is to improve it from the inside.

Shipped so far

• Hero load fix. On a cold visit, the homepage image tore in over a flat navy fill. The hero now waits behind a veil that lifts once the image and fonts are ready, with a reduced-motion path and a 2.2-second fail-safe.

• Type system. An audit found 248 typography permutations. Keeping Arca’s typefaces, we consolidated them into 17 shared styles, now used by 3,711 text references.

• Paid landing pages. Built in Framer branches with test variants, plus a six-question inline form that replaced a nine-step intake. Its investable-assets field shows the growth team which keywords bring in qualified leads.

Held to the team’s review

On the type branch, a stakeholder compared production and staging at 900 pixels and sent back nine corrections, all fixed before final QA. Test variants are judged on paid traffic. One was switched off after 22 days when it lost its test.

Watch the hero load before and after in the Arca Wealth case study