Making an AI eCommerce product easy to understand

Lookfor is an AI platform for eCommerce brands, helping businesses handle customer conversations, sales, and support across different channels.

The challenge was to present all of that without making the website feel like a long list of AI features.

The Challenge

There’s quite a lot happening inside Lookfor.

It can help with customer support, product discovery, sales conversations, and automation. The website needed to explain these different use cases while keeping the main message simple.

The goal was to make someone understand the product within the first few sections instead of having to read through everything.

The Design

I kept the visual direction clean and product-focused.

Instead of relying on illustrations to explain what Lookfor does, I used the product interface and real-looking interactions wherever possible.

The different use cases are separated into clear sections, so the visitor can quickly understand how Lookfor fits into an eCommerce business.

Showing Instead of Telling

A big part of the design was showing the product in action.

AI can be difficult to explain with just words, especially when the product is handling conversations and making decisions. Showing the interface and the actual experience makes the value much easier to understand.

The Result

The final website makes a fairly complex AI product feel more straightforward and approachable.

The focus stays on what matters: what Lookfor does, how it works, and what it can do for an eCommerce business.

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