Broederschap

Broederschap helps Dutch men talk about what is really going on, through free online men's circles, live days, the Quest and men's weekends.

The brief: turn a site built around one weekend into a clear path for every step, from a free circle to a full weekend.

My approach: I mapped real Google reviews to the moments where visitors hesitate, so trust shows up exactly where it is needed. I built the site in Framer with a CMS knowledge base and connected ticket sales and participant forms into one smooth flow.

The result: after a year of ongoing development, the site brings in far more visitors, leads, intro calls and ticket sales.