Crescendo is an Amazon growth partner that helps consumer brands launch and scale across North America. Because Crescendo takes ownership of the inventory instead of charging agency fees, its incentives are fully aligned with the brands it works with. I led the design and build of their marketing experience, designing the full system in Figma and implementing it end to end in Framer.
Crescendo operates in a crowded, skeptical category. Most Amazon "accelerators" look interchangeable, and brand owners have learned to distrust promises of growth. The site had to do the opposite of a generic agency page: prove operational depth, make the aligned-incentive model obvious at a glance, and read as a licensed, compliance-heavy operator that a serious brand would trust with its catalog. It also had to carry a lot of proof (results, Buy Box control, unauthorized-seller reduction, testimonials) without turning into a wall of numbers.
There was no design-to-development handoff. I implemented the site myself in Framer, translating each Figma component into a matching Framer component, so what shipped is exactly what was designed. That included responsive layouts from real breakpoints, a CMS so the team can publish case studies and update content on their own, and native interactions (scroll reveals, hover states, animated counters on the results section) tuned for performance and reduced-motion support. The result is a fast, editable site the team fully owns.
Crescendo launched with a marketing site that makes an aligned-incentive Amazon partnership feel credible and established, turning scattered proof points into a clear, structured argument. Design and build stayed in one pair of hands, from the first Figma frame to the live Framer site.
Crescendo is an Amazon growth partner that helps consumer brands launch and scale across North America. Because Crescendo takes ownership of the inventory instead of charging agency fees, its incentives are fully aligned with the brands it works with. I led the design and build of their marketing experience, designing the full system in Figma and implementing it end to end in Framer.
Crescendo operates in a crowded, skeptical category. Most Amazon "accelerators" look interchangeable, and brand owners have learned to distrust promises of growth. The site had to do the opposite of a generic agency page: prove operational depth, make the aligned-incentive model obvious at a glance, and read as a licensed, compliance-heavy operator that a serious brand would trust with its catalog. It also had to carry a lot of proof (results, Buy Box control, unauthorized-seller reduction, testimonials) without turning into a wall of numbers.
There was no design-to-development handoff. I implemented the site myself in Framer, translating each Figma component into a matching Framer component, so what shipped is exactly what was designed. That included responsive layouts from real breakpoints, a CMS so the team can publish case studies and update content on their own, and native interactions (scroll reveals, hover states, animated counters on the results section) tuned for performance and reduced-motion support. The result is a fast, editable site the team fully owns.
Crescendo launched with a marketing site that makes an aligned-incentive Amazon partnership feel credible and established, turning scattered proof points into a clear, structured argument. Design and build stayed in one pair of hands, from the first Figma frame to the live Framer site.
Leonardo De Vita
