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Earlier this year, I lost a $15K design deal to Claude.

Signed on Friday. Cancelled over the weekend, because the client rebuilt it himself with Claude Code in 24 hours.

I won't pretend it didn't sting. The site was (and still is) AI slop. But losing a signed contract to a weekend side project is a hard one to sit with.

For a few days, I was frustrated (to say the least). Then I started thinking differently about it, and made a call: start offering the thing that just cost me the deal.

So we did. We have a small, sharp development team, and we started adding real AI capabilities to what we offer: AI automation, AI integration, AI agents. Not just as an add-on to design work, but as standalone services.

Two months later, our first big one came in: a full AI integration connecting Pipedrive, Figma, Claude, Docusign, and Google Drive, built with Make and Claude.

That single project paid back everything we lost on the design deal.

Honestly, AI scared me for a while, and losing that deal made it real. But sitting in that fear wasn't getting me anywhere. The day I started integrating it into our daily operations instead of worrying about it, everything shifted.

I lost a design deal to AI and gained an AI business. I'll take it.

55:T752,

Overview

Crescendo is an Amazon growth partner that helps consumer brands launch and scale across North America. Because Crescendo takes ownership of the inventory instead of charging agency fees, its incentives are fully aligned with the brands it works with. I led the design and build of their marketing experience, designing the full system in Figma and implementing it end to end in Framer.

The Challenge

Crescendo operates in a crowded, skeptical category. Most Amazon "accelerators" look interchangeable, and brand owners have learned to distrust promises of growth. The site had to do the opposite of a generic agency page: prove operational depth, make the aligned-incentive model obvious at a glance, and read as a licensed, compliance-heavy operator that a serious brand would trust with its catalog. It also had to carry a lot of proof (results, Buy Box control, unauthorized-seller reduction, testimonials) without turning into a wall of numbers.

Build in Framer

There was no design-to-development handoff. I implemented the site myself in Framer, translating each Figma component into a matching Framer component, so what shipped is exactly what was designed. That included responsive layouts from real breakpoints, a CMS so the team can publish case studies and update content on their own, and native interactions (scroll reveals, hover states, animated counters on the results section) tuned for performance and reduced-motion support. The result is a fast, editable site the team fully owns.

Outcome

Crescendo launched with a marketing site that makes an aligned-incentive Amazon partnership feel credible and established, turning scattered proof points into a clear, structured argument. Design and build stayed in one pair of hands, from the first Figma frame to the live Framer site.

56:T781,

Overview

Qvery is a marketing AI platform that helps brands measure and grow their visibility inside AI search engines like ChatGPT and Google AI Mode. I led the design and build of their product and marketing experience, designing the full system in Figma and implementing it end to end in Framer.

The Challenge

Qvery is early to a category most marketers are meeting for the first time. The product deals in abstract concepts (share of voice, citations, and sentiment across AI answers), aimed at a technical, skeptical audience. The work had to make those ideas concrete and immediately understandable, while reading as a credible instrument rather than an early demo, so a marketing lead would trust it with a real budget.

Design in Figma

I started with the foundations before the screens: a type scale, spacing system, color system, and a full component library covering data cards, charts, navigation, tables, and states. Since Qvery is a data product, the visual language leans on precision and clarity, with confident headlines, monospaced metric labels, and generous whitespace so the numbers stay legible. Everything was built as reusable components with variants and auto layout, structured to be built from directly.

Build in Framer

Outcome

Qvery launched with a marketing site and product experience that make a brand-new category feel established, keeping design and build in one pair of hands from the first Figma frame to the live Framer site. The work was recognized as an Awwwards nominee.

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We have a small, sharp development team, and we started adding real AI capabilities to what we offer: AI automation, AI integration, AI agents. Not just as an add-on to design work, but as standalone services."}]},{"type":"paragraph","content":[{"type":"text","text":"Two months later, our first big one came in: a full AI integration connecting Pipedrive, Figma, Claude, Docusign, and Google Drive, built with Make and Claude."}]},{"type":"paragraph","content":[{"type":"text","text":"That single project paid back everything we lost on the design deal. "}]},{"type":"paragraph","content":[{"type":"text","text":"Honestly, AI scared me for a while, and losing that deal made it real. But sitting in that fear wasn't getting me anywhere. The day I started integrating it into our daily operations instead of worrying about it, everything shifted."}]},{"type":"paragraph","content":[{"type":"text","text":"I lost a design deal to AI and gained an AI business. 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Hey designers, did you know about Framer affiliate payments via Dub? I just found out I had 750 USD as affiliate payouts from clients that visited my profile here and then signed up to Framer.

It's amazing!

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Latest Framer build for Crescendo Sales.

","bodyJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"Latest Framer build for Crescendo Sales. "}]}]},"author":{"framerUserId":"61cdee61-219d-40e3-8ea1-2621089f756b","name":"Thinknova Studio","slug":"leonardo-de-vita","avatar":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/media/61cdee61-219d-40e3-8ea1-2621089f756b/2e6ikapy","badges":["available","pro","expert"],"followed":false,"followsYou":false},"media":[],"resources":[{"id":"16744","resolved":true,"title":"Crescendo Sales","body":"$55","bodyJson":{"type":"doc","content":[{"type":"customHeading","content":[{"type":"text","text":"Overview "}],"attrs":{"level":1}},{"type":"paragraph","content":[{"type":"text","text":"Crescendo is an Amazon growth partner that helps consumer brands launch and scale across North America. Because Crescendo takes ownership of the inventory instead of charging agency fees, its incentives are fully aligned with the brands it works with. I led the design and build of their marketing experience, designing the full system in Figma and implementing it end to end in Framer."}]},{"type":"customHeading","content":[{"type":"text","text":"The Challenge "}],"attrs":{"level":1}},{"type":"paragraph","content":[{"type":"text","text":"Crescendo operates in a crowded, skeptical category. Most Amazon \"accelerators\" look interchangeable, and brand owners have learned to distrust promises of growth. The site had to do the opposite of a generic agency page: prove operational depth, make the aligned-incentive model obvious at a glance, and read as a licensed, compliance-heavy operator that a serious brand would trust with its catalog. It also had to carry a lot of proof (results, Buy Box control, unauthorized-seller reduction, testimonials) without turning into a wall of numbers."}]},{"type":"customHeading","content":[{"type":"text","text":"Build in Framer "}],"attrs":{"level":1}},{"type":"paragraph","content":[{"type":"text","text":"There was no design-to-development handoff. I implemented the site myself in Framer, translating each Figma component into a matching Framer component, so what shipped is exactly what was designed. That included responsive layouts from real breakpoints, a CMS so the team can publish case studies and update content on their own, and native interactions (scroll reveals, hover states, animated counters on the results section) tuned for performance and reduced-motion support. The result is a fast, editable site the team fully owns."}]},{"type":"customHeading","content":[{"type":"text","text":"Outcome"}],"attrs":{"level":1}},{"type":"paragraph","content":[{"type":"text","text":"Crescendo launched with a marketing site that makes an aligned-incentive Amazon partnership feel credible and established, turning scattered proof points into a clear, structured argument. Design and build stayed in one pair of hands, from the first Figma frame to the live Framer site."}]}]},"introduction":"","slug":"crescendo-sales","author":{"framerUserId":"61cdee61-219d-40e3-8ea1-2621089f756b","name":"Thinknova Studio","slug":"leonardo-de-vita","avatar":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/media/61cdee61-219d-40e3-8ea1-2621089f756b/2e6ikapy","badges":["available","pro","expert"],"followed":false,"followsYou":false},"media":[{"type":"video","url":"https://stream.mux.com/ESpkKLxrcMwNHyUVYinpBF02MfdU8A8uAbin9ZdsYnOs.m3u8","metadata":{"posterUrl":"https://image.mux.com/ESpkKLxrcMwNHyUVYinpBF02MfdU8A8uAbin9ZdsYnOs/thumbnail.webp?time=47.617","aspectRatio":"563:414","duration":73.3}},{"type":"image","url":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/media/61cdee61-219d-40e3-8ea1-2621089f756b/019f8bff-8eb0-763c-b1f7-bd0d453c0494.png","metadata":{"tint":{"h":0,"s":0,"l":57},"width":2608,"height":1846}}],"post":null,"createdAt":"2026-07-22T22:43:53.101Z","updatedAt":"2026-07-22T22:43:53.101Z","publishedAt":"2026-07-22T22:43:53.092Z","featuredAt":null,"approvedAt":null,"type":"site","attributes":{"url":"https://crescendosales.ca/","categories":[{"id":"ddd39099-5b17-42e0-b333-7b7c480a114f","name":"Business","slug":"business"}],"mainCategory":null,"tags":[]}}],"contests":[],"categories":[],"tags":[],"likes":{"count":4,"liked":false},"comments":{"count":1},"reposts":{"count":0,"reposted":false,"repostId":null},"version":1,"edited":false,"editedAt":null,"createdAt":"2026-07-22T22:43:53.463Z","updatedAt":"2026-07-22T22:43:53.463Z"},{"id":"019eddba-bb61-76ed-9bfb-0d1ef513784c","title":null,"body":"

Very happy with the new Framer 3.0. It will streamline design work and allow to ship faster. Great work!!!

","bodyJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"Very happy with the new Framer 3.0. It will streamline design work and allow to ship faster. Great work!!!"}]}]},"author":{"framerUserId":"61cdee61-219d-40e3-8ea1-2621089f756b","name":"Thinknova Studio","slug":"leonardo-de-vita","avatar":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/media/61cdee61-219d-40e3-8ea1-2621089f756b/2e6ikapy","badges":["available","pro","expert"],"followed":false,"followsYou":false},"media":[],"resources":[],"contests":[],"categories":[{"id":"cf35162f-8406-49a9-a023-4c58024795ee","name":"General","slug":"general","description":"General","metaTitle":"General","metaDescription":"General"}],"tags":[],"likes":{"count":8,"liked":false},"comments":{"count":0},"reposts":{"count":0,"reposted":false,"repostId":null},"version":1,"edited":false,"editedAt":null,"createdAt":"2026-06-19T02:34:22.948Z","updatedAt":"2026-06-19T02:34:22.948Z"},{"id":"019a111c-5ffd-73d5-aad5-b19f8315824d","title":null,"body":"

Latest Design and Framer build. Qvery is an AI search visibility platform. The website won an Awwwards nominnee.

","bodyJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"Latest Design and Framer build. Qvery is an AI search visibility platform. The website won an Awwwards nominnee."}]}]},"author":{"framerUserId":"61cdee61-219d-40e3-8ea1-2621089f756b","name":"Thinknova Studio","slug":"leonardo-de-vita","avatar":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/media/61cdee61-219d-40e3-8ea1-2621089f756b/2e6ikapy","badges":["available","pro","expert"],"followed":false,"followsYou":false},"media":[],"resources":[{"id":"9140","resolved":true,"title":"Qvery","body":"$56","bodyJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"Overview","marks":[{"type":"bold"}]}]},{"type":"paragraph","content":[{"type":"text","text":" Qvery is a marketing AI platform that helps brands measure and grow their visibility inside AI search engines like ChatGPT and Google AI Mode. 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