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Expify is a digital marketing SaaS platform that required improvements in website performance, search visibility, and analytics. My role focused on optimizing the existing Framer website to deliver a faster, more discoverable, and data-driven user experience.
During the two-week engagement, I optimized the website's Core Web Vitals, page speed, and overall performance within Framer, ensuring a smoother experience across desktop and mobile devices. I also implemented technical SEO and on-page SEO best practices to improve search engine visibility and indexing.
To help the client better understand user behavior and measure performance, I integrated Google Analytics, configured Google Business Profile, and set up tracking for key website interactions. The result was a faster, SEO-optimized website with improved performance, enhanced discoverability, and actionable analytics for ongoing growth.
