FAM Pool Solutions

FAM Pool & Spa Solutions is a Sydney pool care business with more than 15 years of hands-on experience, serving homeowners, hotels and apartment buildings. Two very different audiences were competing for the same pages. My approach was to split the journey early: separate residential and commercial paths, each speaking to its own needs, with services, robotic cleaner support and a free-quote flow always within reach. A CMS-powered articles section builds search visibility and expertise over time. Since launch the website has become a steady source of enquiries alongside Google, and it’s now the foundation for the business’s growth into commercial pool care.