FLEX design

FLEX/design has been designing industrial products and packaging since 1989. With sustainability now at the core of their work, they needed a brand that reflected where they were heading, not where they came from.

Unform started from that new positioning. Together with the FLEX/design team, Unform developed a manifesto that puts their ambition into words, with the FLEX/design team writing the content. That manifesto became the foundation for a new identity.

From there, Unform translated the identity into a digital-first style. It doesn’t stop at colour and type: the same character carries through to the interactions on the website and across all of FLEX/design’s other touchpoints.

The final piece is a custom Framer website built by Unform. It gives FLEX/design a clear stage for their services, people, clients and cases, built around what their audience needs to find. See it live at flex.nl.