L'Orange bleue

L’Orange bleue is a network of 400+ fitness clubs operating under a brand license model, with a proven business model and structured support for investors.

The challenge. The brand needed a dedicated landing page for B2B investor acquisition campaigns. The message had to reassure profiles with no background in the fitness industry, and the journey had to help them project financially while qualifying leads.

The goal. Build a Framer landing page that reassures, qualifies and converts B2B investors coming from ad campaigns, even with no prior experience in fitness.

What we delivered. A landing page that helps investors from outside the fitness industry understand the model, project themselves financially and get in touch with confidence.

Results. B2B investors understand the model and overcome their hesitations from the first visit. Key figures make financial projection and decision-making easier. The L’Orange bleue team manages the page independently to support its ad campaigns.