Leverage IS

Credibility for an insurance firm built by an athlete, for athletes.

Leverage provides disability and life insurance for professional and elite college athletes. It was founded by Eric Chenowith, a former NBA player who knows exactly what's at stake when a career depends on staying healthy. The website's job is credibility: when an agent, advisor or athletic director looks Leverage up, it needs to feel as established as the firm's relationships.

We refreshed the logo and designed a bold, sports-editorial site in Framer with condensed type, stadium imagery and a confident violet palette. A single-page story covers Eric's background, the solutions, who they serve across pro and college sports, the team, carrier partnerships and press. A press CMS collects media coverage, and the site carries the compliance disclaimers the industry requires. We also produced matching sales sheets, so the brand looks the same in person and online.