NextLot

Our NextLot work connects a full rebrand with a Framer marketing website and continuing creative support. We developed strategy, copy, and UI/UX, using annotated wireframes to establish what each page needed to explain before full designs followed.

Product pages, comparisons, resources, and case studies help auctioneers understand the software. The identity extends into sales collateral, email, and tradeshow materials.

The latest phase is an unpublished blog index and article template on a Framer branch. Designed for occasional publishing, the index gives one story prominence through imagery and typography. Articles use a narrow reading column, responsive CMS layouts, and end-of-article sharing. The archive is designed to feel considered with a small number of stories.