Pallet Auctions

We developed the strategy, copy, UI/UX, and brand system for Pallet Auctions around the client's supplied pallet mark. The Framer site combines an auction CMS with buyer guidance, past-sale Showcase content, and the Erkelens & Olson story.

When bidding moved from NextLot to BidPath in 2026, we adapted the website and expanded its browsing tools. Category, item-type, and brand relationships support filtering; featured items and curated categories bring lots into view alongside upcoming auctions.

Later work simplified the design system and organized navigation around Auctions, Learn, Sell With Us, and About. How to Sell and Consign have separate roles. The website supports discovery and education, with bidding continuing on the external platform.