Peters Sportteam

Peters Sportteam is a running and hiking store in Gemünd in the Eifel that needed a website to bring people into the shop for a personal fitting. We started with research into the store's Google reviews, its history and the local competition, then wrote the copy around what happens in the shop, from looking closely at the feet to trying shoes on the treadmill. The site has its own pages for running shoes, hiking shoes and outdoor clothing, structured data for local search and a short form to order gift vouchers. Visitors now find opening hours, real customer reviews and the route in one place.