Radaro

About Radaro

Overview

Radaro is a last mile delivery management platform built for complex, real-world logistics. It combines AI-powered route optimisation, real-time tracking, proof of delivery and advanced reporting, and is used by 10,000+ daily users across 60+ countries. We redesigned Radaro’s complete brand identity, designed the website in Figma and built it end to end in Framer.

The Challenge

Radaro had grown into an enterprise-grade platform, but its brand still looked like an early-stage startup. In a crowded logistics SaaS market, it needed to:

• Look as capable as the product, so enterprise buyers take it seriously from the first touchpoint.

• Explain a broad platform with five product modules and seven industries without overwhelming visitors.

• Speak to different buyers: dispatch, drivers, customer experience and executives.

• Turn scale and client results into clear proof.

• Drive one action: book a demo.

Brand Identity

We rebuilt the identity from the ground up: logo, color palette, typography, iconography, illustration and UI imagery style, documented as a system that works across the website, product, sales decks and social.

Build in Framer

There was no design-to-development handoff. We translated each Figma component into a matching Framer component, so what shipped is exactly what was designed. The site includes:

• A hero built around “Deliver Better at Every Mile,” with Book a Demo as the primary action and a rotating proof bar.

• “Solutions by audience” for dispatch, drivers, customer experience and executives.

• CMS-driven case studies with headline metrics, industry pages, blog and events.

• Animated stat counters, an integrations section and mega menus for Product and Industries.

• Responsive layouts, reduced-motion support and SEO fundamentals.

Outcome

Radaro launched with a modern, enterprise-ready brand and a fast, editable site that makes a complex platform easy to understand, with a clear path to a demo.