Money Unmasked

Website redesign and Framer development for an interactive financial literacy game show.

The Challenge

The existing website did not clearly separate its two audiences: people attending the public show and organizations interested in booking the mini show.

Important information was hidden inside the FAQ, the calls to action competed with each other, and the AI-generated visuals did not reflect the brand.

The Solution

I reorganized the website around two clear user journeys.

The homepage now focuses on the main show and participant registration, while a separate page presents the mini show to organizations and event hosts.

Key information about the experience, prizes, food, and entertainment was moved from the FAQ into the main sections, making the offer easier to understand.

Visual Direction

The design was based on the client’s brand guidelines and its mysterious, playful identity.

I replaced the AI imagery with 3D icons and real event photography. Animated particles were added to interact with the main character and visually connect the sections.

Development

The website was built in Framer using a template as a foundation, then adapted to the new structure and brand identity.

The project included responsive layouts, HubSpot registration, Calendly booking, animations, domain setup, and project transfer.

Result

The client received a responsive website with clearer messaging, two focused conversion paths, and a visual system aligned with the live event.

The first version was delivered within one working day, and the full website was launched within a few days.

“You work very quickly, I love it.”

“You are absolutely amazing, Dmytro. It is really a pleasure working with you.”

My Role

UX Strategy · Web Design · Framer Development · Responsive Design · Motion · Integrations

RALF

About RALF

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