RawDog

My most ambitious Framer project to date, created in collaboration with Willy Girth™, bringing together everything I’ve learned over the past years in web design, development, creative direction, and interactive digital experiences.

RawDog Condoms™ is much more than an e-commerce website. It’s a bold, colorful, playful, and fully custom-built digital experience designed to challenge expectations, push creative boundaries, and turn an everyday product into something genuinely exciting.

Built entirely from scratch in Framer, the project combines unique layouts, advanced animations, immersive interactions, and AI-assisted custom-coded components. The technical setup includes Frameship for seamless Shopify integration, enabling e-commerce functionality, alongside an embedded Circle community platform, connecting the brand with its growing community.

One of the standout features is RawDog Radio, a custom AI-assisted interactive music player connected to Framer CMS. Visitors can listen to curated tracks, browse the song library, and follow synchronized lyrics in real time, transforming a simple website visit into an engaging, entertainment-driven experience.

Currently live as a Coming Soon experience, the website already introduces visitors to the brand’s creative universe through RawDog Radio and access to its Circle community.

But this is only the beginning. The long-term vision is to transform RawDog into a vibrant digital hub for creatives, entrepreneurs, and a new generation of curious minds - a place where community, entertainment, bold ideas, and unconventional premium products come together.