Welcom

Website for Welcom, a communications, PR and digital studio based in Gothenburg, Sweden. The brief was a site that looks as confident as the work while the copy stays plain and direct, so the visual system is loud and the language is deliberately understated.

Built entirely in Framer, the site runs on a single editorial type system in Apercu, with large headlines that reveal line by line and a restrained fade-and-rise motion on scroll.

Behind it sits a CMS-driven structure covering case studies, services, team, awards, clients and a full FAQ, which adds up to more than 120 pages from a small set of templates.

Every page is fully responsive across desktop, tablet and phone, written in Swedish, and set up with structured data so search engines and AI tools can read the studio clearly.