YOU ACU - NYC

YOU ACU is a custom Framer site for a modern acupuncture studio in New York, built in collaboration with Laura Zheng at DBA Studio. Acupuncture can feel intimidating to first-timers, so the goal was a warm, judgment-free site that makes booking feel easy. Instead of a long service menu, visitors start with "What brings you in?" and pick a focus like pain, hormonal health or nervous system support. Each option links straight into the right booking flow on Boulevard.

The whole site is built around one main action, the free discovery chat, which appears at key points down the page. Trust builders like press features (including Goop), Google reviews, practitioner profiles with direct "Book Me" links, and a friendly FAQ are placed along the way to answer doubts before visitors book.