An ice cream brand went bankrupt this month because a judge ruled its pints copied Van Leeuwen's trade dress and made it hand back $23.8M. Every dollar the look ever earned.
The ruling turned on one word: deliberately. Intent is discoverable. The reference deck with the competitor pinned as "target" becomes evidence.
Your "make it feel like Linear" slide is the same slide. Nobody will sue you. You just pay differently: every impression you buy trains buyers to recognize their codes, not yours.
Write the quality you admire in words. Don't pin the screenshot.
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An ice cream brand went bankrupt this month because a judge ruled its pints copied Van Leeuwen's trade dress and made it hand back $23.8M. Every dollar the look ever earned.
The ruling turned on one word: deliberately. Intent is discoverable. The reference deck with the competitor pinned as "target" becomes evidence.
Your "make it feel like Linear" slide is the same slide. Nobody will sue you. You just pay differently: every impression you buy trains buyers to recognize their codes, not yours.
Write the quality you admire in words. Don't pin the screenshot.
Read on Linkedin
Read on X
Read on Substack
