Daniel G Bright (Bright Studios)
Pro ExpertBrand + Web Designer. Founder BrightStudios®. Open for projects. Clients: @contra @magicpathai @dazn @bolt. BRIGHTMethod newsletter
Brand + Web Designer. Founder BrightStudios®. Open for projects. Clients: @contra @magicpathai @dazn @bolt. BRIGHTMethod newsletter
Everyone's asking if AI will replace designers.
Wrong question. Ask what AI is built to do.
It takes everything people have already made and hands you the most agreeable version of it. Trained to please the average person, so it always drifts to the middle.
That's the catch. AI nails the stuff most people would nod at.
Taste is the opposite. Picking the thing most people won't, because you know it's right. A machine can't do that. It's got nothing on the line.
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Your best demo this quarter went great, then went quiet.
You blamed the price. It probably wasn't the price.
The person who loved it can't actually buy. They have to sell you to a room you'll never be in. They forward your site and your one pager, and those surfaces show up without you.
If they look like a weekend project while your champion vouches for you like a real company, you just made them look reckless for backing you.
The leak was never your sales team. It's the surfaces they're fighting uphill against.
New BRIGHT Method breaks down what a weak brand actually costs you. Link below.
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Design Exploration – BrightStudios®
Your next buyer will research you in ChatGPT before they ever open your homepage.
They type the problem, read the paragraph a model writes back, and shortlist the two companies it described most clearly.
You don't write that paragraph. The model does, by reading every surface you own at once and keeping whatever it trusts most.
If your Framer site, your LinkedIn, and your Crunchbase don't tell the same story, it picks one. Sometimes the wrong one. Always with total confidence.
Brand consistency just stopped being a design preference and became whether a machine can describe you at all.
I wrote about it in my weekly newsletter
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I've been thinking about it recently and I totally disagree with people saying it's easier than ever to become a designer now. I think back when I started out or even before that it was so simple.
Because of that it allowed us to focus on the basics first and then gradually, as technology has improved, to get accustomed to new features, learn them, and get creative with them.
Now imagine somebody starting out just now and how overwhelmed they would have been with all of these crazy advancements with AI and all these different tools.
Where do you even begin without getting frustrated and overwhelmed with all of it? That's a totally different ball game and I'm so glad I don't need to go through it.
Some recent screenshots from an enterprise website we've made for Peak3. Built with Framer
I read a book last week called The Man of Zero, and while it's not a business book, I couldn't stop reading it as one.
The idea is your worth has to be set at zero, fixed, before anyone reacts to you, and most freelancers skip this. So their rate becomes a mood. Up on a good week, down after a slow one, and they call the lower number realistic.
You weren't being realistic but repriced and you didn't feel it happen.
I wrote this week issue of my newsletter, TheBRIGHTMethod about it
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Earlier this week a technician unplugged my internet fiber by mistake and i was offline a full day.
first hour i felt useless. no framer, no contra, no figma, no email and I had 3 calls back to back approaching.
then i noticed what didn't stop. i could still go through what I had to do and prep for the calls which I took from a cafe down the street, and was still able to plan what I do in my active project.
I just lost was the ability to ship it.
My point is, while a cable might be able to stop you from shipping, it won't stop you from thinking, planning, and positioning for your business and for your clients. It shouldn't be a reason to stop.
Some beach and unwinding this weekend. Kicking off 2 projects on Monday so getting my head right.
ORGN — Identity
Props to the Framer team for making this feel so smooth already
I don't share this very often but something I really love doing in my free time is painting and digital art.
This is the latest piece that I made a couple of weeks ago.
Wondering if I should share a little bit more of my personal life here as well
