Everyone’s asking what Framer Agents means for template sellers. I get why. Templates have been a huge part of the Framer ecosystem.

But I think the better question is: what happens when the value moves from the file to the prompt?

Templates solved a real problem. Most people couldn’t build from scratch, so someone built the structure for them, packaged it up, and sold it.

Framer Agents solves that same problem in a different way. Now people can start from scratch, but only if they know what to ask for.

And that’s the important bit. Prompting well is a skill.

A developer who’s never touched Framer can generate a page. But they might not know how to structure a landing page properly, what makes a CTA section work, or why one prompt creates something generic while another creates something useful.

Designers and Framer experts do.

That’s the idea behind ReFrame. It takes any website URL and turns it into a sequenced set of Framer Agent prompts to rebuild it. Not generic prompts, but prompts based on the actual site structure, copy, design system, and layout logic.

The insight behind it is simple: the prompt is becoming the product.

Templates were always packaged expertise. Prompts are too. They’re just a different container.

Try ReFrame →

Everyone’s asking what Framer Agents means for template sellers. I get why. Templates have been a huge part of the Framer ecosystem.

But I think the better question is: what happens when the value moves from the file to the prompt?

Templates solved a real problem. Most people couldn’t build from scratch, so someone built the structure for them, packaged it up, and sold it.

Framer Agents solves that same problem in a different way. Now people can start from scratch, but only if they know what to ask for.

And that’s the important bit. Prompting well is a skill.

A developer who’s never touched Framer can generate a page. But they might not know how to structure a landing page properly, what makes a CTA section work, or why one prompt creates something generic while another creates something useful.

Designers and Framer experts do.

That’s the idea behind ReFrame. It takes any website URL and turns it into a sequenced set of Framer Agent prompts to rebuild it. Not generic prompts, but prompts based on the actual site structure, copy, design system, and layout logic.

The insight behind it is simple: the prompt is becoming the product.

Templates were always packaged expertise. Prompts are too. They’re just a different container.

Try ReFrame →