Post by Daniel G Bright (BrightStudios)

tbwa left about 20% of its new identity undesigned on purpose.

every office gets its own postmark and its own hand-drawn backslash. the master mark, the yellow, the name stay locked.

recognition needs locked assets. belonging needs granted freedom. guidelines die trying to do both with rules.

Read on X

tbwa left about 20% of its new identity undesigned on purpose.

every office gets its own postmark and its own hand-drawn backslash. the master mark, the yellow, the name stay locked.

recognition needs locked assets. belonging needs granted freedom. guidelines die trying to do both with rules.

Read on X

tbwa left about 20% of its new identity undesigned on purpose.

every office gets its own postmark and its own hand-drawn backslash. the master mark, the yellow, the name stay locked.

recognition needs locked assets. belonging needs granted freedom. guidelines die trying to do both with rules.

Read on X

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