New site for Legacy Incorporadora, a Brazilian developer of planned neighborhoods.

Designing for land sales is a different problem from apartments. There’s no finished building to sell, only a promise. So the site is built around trust: sales status shown on every development, track record upfront, and legal security as a core message, not a footnote.

When the product is invisible, credibility is the design.

New site for Legacy Incorporadora, a Brazilian developer of planned neighborhoods.

Designing for land sales is a different problem from apartments. There’s no finished building to sell, only a promise. So the site is built around trust: sales status shown on every development, track record upfront, and legal security as a core message, not a footnote.

When the product is invisible, credibility is the design.