Post by Daniel G Bright (BrightStudios)

7up changed the drink, so the can had to look different.

instagram changed nothing you tap, so the icon stayed.

that's the entire rebrand vs refresh decision. did the claim change or did the voice drift.

most expensive mistakes in branding are companies answering that wrong. new issue below.

Read on X

7up changed the drink, so the can had to look different.

instagram changed nothing you tap, so the icon stayed.

that's the entire rebrand vs refresh decision. did the claim change or did the voice drift.

most expensive mistakes in branding are companies answering that wrong. new issue below.

Read on X

7up changed the drink, so the can had to look different.

instagram changed nothing you tap, so the icon stayed.

that's the entire rebrand vs refresh decision. did the claim change or did the voice drift.

most expensive mistakes in branding are companies answering that wrong. new issue below.

Read on X

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