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Clapperfield is a roster of five creators who publish their own day rates, built around a live calculator that prices what a usage licence adds once a brief needs more than one organic post.

The home page shows the maths for one booking: 620 a day across twelve deliverables is 7,440 on the rate card, and Instagram plus TikTok, a six month term and one month of paid boosting bring the licensed total to 14,225, 91.2% on top of a fee nobody negotiated separately.

The calculator has its own page, not a widget beside static tier cards: base day rate, deliverables, five platform toggles, a usage term, a boosting window, an exclusivity window and a territory, each adding its own line, and stating which figures are sourced and which are a convention.

Five creators publish their day rate on the roster page: 620 for kitchen demos in Lyon, 540 for outdoor apparel in Fort William, 780 for skincare in Peckham, 460 for tools and repair in Brno, 700 for interiors in Bergen, each with a page naming their formats and deliverable count.

Four real campaigns show the licence a fee actually bought, not the fee alone: a six week skincare campaign across three platforms, three months of boosting and a three month exclusivity window turned a 4,680 fee into 15,402 invoiced, 229.1% on top, of which boosting alone is 9,720.

A rights page explains the four priced rights in plain prose, platforms, term, paid media boosting and exclusivity, plus how territory scales all four, so no figure on the calculator is the first time a buyer has seen the reasoning behind it.

Ten pages plus a real custom 404, two CMS collections behind the roster and the campaigns. A grotesk display face sits over a plain body face, and every rate, fee and percentage runs tabular and monospaced so columns line up. Seven colour tokens carry their own dark scheme values.

None of the day rates, the five people or the four campaigns here belong to anyone; built to demonstrate the calculator, not to describe a real business.

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