Ambachtsacademie Haaglanden is live, and it started right here.

The client found us through the Framer platform, which is still a bit surreal to type. From first message to launch, the whole thing stayed inside one tool.

What it is: a regional Dutch initiative for teenagers who drop out of mainstream education and learn a craft in real workshops instead. Not a school, but a workplace where showing up, picking up a task and fixing your own mistakes is the curriculum.

The hard part was not the visuals. The site speaks to five very different audiences (students, parents, schools, master craftsmen, employers) and each needs a different tone, without ever framing the kids as a problem to be fixed. Every audience got its own page inside one shared visual system.

Ambachtsacademie Haaglanden is live, and it started right here.

The client found us through the Framer platform, which is still a bit surreal to type. From first message to launch, the whole thing stayed inside one tool.

What it is: a regional Dutch initiative for teenagers who drop out of mainstream education and learn a craft in real workshops instead. Not a school, but a workplace where showing up, picking up a task and fixing your own mistakes is the curriculum.

The hard part was not the visuals. The site speaks to five very different audiences (students, parents, schools, master craftsmen, employers) and each needs a different tone, without ever framing the kids as a problem to be fixed. Every audience got its own page inside one shared visual system.