I started this project by researching TKG Lifestyle and their business.

They operate a portfolio of premium lifestyle brands, and I realized that their strongest asset was actually the brands themselves.

But on the original homepage, this proof was pushed below the fold while the hero led with a more abstract statement.

So I decided to bring their portfolio to the very first impression.

The brand names became the preload experience, setting the context before transitioning into the main “We are Life Stylers” statement.

Rather than adding motion just for visual impact, I wanted the interaction to communicate something about the business.

I started this project by researching TKG Lifestyle and their business.

They operate a portfolio of premium lifestyle brands, and I realized that their strongest asset was actually the brands themselves.

But on the original homepage, this proof was pushed below the fold while the hero led with a more abstract statement.

So I decided to bring their portfolio to the very first impression.

The brand names became the preload experience, setting the context before transitioning into the main “We are Life Stylers” statement.

Rather than adding motion just for visual impact, I wanted the interaction to communicate something about the business.