SuperLaw Claims — TPD Insurance & Legal Claims Landing Page
A trust-driven, lead-generation landing page designed for SuperLaw Claims, an Australian legal firm helping people claim Total & Permanent Disability (TPD) payouts from superannuation and insurance providers. The core challenge was sensitive: speak directly to people dealing with injury, illness, or disability — without ever feeling cold, corporate, or exploitative.
The hero leads with an empathetic, benefit-first headline ("You Could Receive a Large Payout... Up to $2M") framed inside a soft, approachable layout. Friendly, diverse illustrated characters replace stock photography on either side of the hero, softening what could otherwise feel like a heavy legal topic. A single, high-contrast CTA — "See What You Could Be Entitled To" — anchors the page around one clear action: starting a free 30-second claim check.
Directly beneath, a trust bar (No Win No Fee, 95% Success Rate, No-Court Required, Australia Wide) tackles the biggest objections a prospective claimant has before they even scroll — cost, risk, and complexity. A dedicated "Retire Early" section reframes the payout emotionally, focusing on financial security and peace of mind rather than legal jargon, supported by warm, custom illustration.
The page closes with a simple 3-step process breakdown, demystifying what is normally an intimidating legal journey into something that feels manageable and low-risk. Deep green and navy tones lend the brand authority and stability, while rounded shapes, soft shadows, and custom illustration keep the overall feel human, safe, and reassuring — exactly what's needed to convert a hesitant, emotionally vulnerable visitor into a claim submission.
Open to legal, insurance, and financial services projects — let's talk about your next conversion-focused build.
SuperLaw Claims — TPD Insurance & Legal Claims Landing Page
A trust-driven, lead-generation landing page designed for SuperLaw Claims, an Australian legal firm helping people claim Total & Permanent Disability (TPD) payouts from superannuation and insurance providers. The core challenge was sensitive: speak directly to people dealing with injury, illness, or disability — without ever feeling cold, corporate, or exploitative.
The hero leads with an empathetic, benefit-first headline ("You Could Receive a Large Payout... Up to $2M") framed inside a soft, approachable layout. Friendly, diverse illustrated characters replace stock photography on either side of the hero, softening what could otherwise feel like a heavy legal topic. A single, high-contrast CTA — "See What You Could Be Entitled To" — anchors the page around one clear action: starting a free 30-second claim check.
Directly beneath, a trust bar (No Win No Fee, 95% Success Rate, No-Court Required, Australia Wide) tackles the biggest objections a prospective claimant has before they even scroll — cost, risk, and complexity. A dedicated "Retire Early" section reframes the payout emotionally, focusing on financial security and peace of mind rather than legal jargon, supported by warm, custom illustration.
The page closes with a simple 3-step process breakdown, demystifying what is normally an intimidating legal journey into something that feels manageable and low-risk. Deep green and navy tones lend the brand authority and stability, while rounded shapes, soft shadows, and custom illustration keep the overall feel human, safe, and reassuring — exactly what's needed to convert a hesitant, emotionally vulnerable visitor into a claim submission.
Open to legal, insurance, and financial services projects — let's talk about your next conversion-focused build.