Demo copy is the product, not placeholder.
The quickest tell of a template built for its buyer is the demo copy. I keep opening portfolio and service templates where the hero still reads like filler, or talks about the wrong job (a photographer quote sitting on a graphic-designer site). Buyers judge the template by that demo content, and most of them half-keep it. So I write the demo the way the real buyer talks: a headline that says what they do, section names from their world, body that sounds like their work, not lorem in a nice font. It is the cheapest thing to get right and the first thing anyone reads.
What is the one demo detail you always rewrite before shipping a template?
