Every lash studio site I looked at was pink, script fonts, and a stock photo of a closed eye.
Lashline goes the other way. Warm neutrals, proper editorial type, and the interactions do the selling: a service finder that asks a couple of questions and lands you on the right treatment, plus a style guide people can browse.
Artists and services run off the CMS, so adding someone new takes about a minute.
Every lash studio site I looked at was pink, script fonts, and a stock photo of a closed eye.
Lashline goes the other way. Warm neutrals, proper editorial type, and the interactions do the selling: a service finder that asks a couple of questions and lands you on the right treatment, plus a style guide people can browse.
Artists and services run off the CMS, so adding someone new takes about a minute.