A pattern I keep noticing on Marketplace previews this week: the template is genuinely good, but the first frame is a hero shot with placeholder copy, and buyers scroll right past it.
The previews that convert answer one question fast, "can I picture my own site living here":
1. Lead with a frame that shows structure, not just style. A pricing block, a CMS list, a real footer. That signals the template is complete, not a one-page demo.
2. Include one mobile frame. Half the buyer's doubt is whether it holds up responsive.
3. Fill it with demo content from the buyer's world, not lorem. Real names, believable numbers, categories they recognise.
Ranking gets you seen. The preview sequence is what turns a view into a sale. Happy to give any listing a second pair of eyes on its frames if that is useful.
A pattern I keep noticing on Marketplace previews this week: the template is genuinely good, but the first frame is a hero shot with placeholder copy, and buyers scroll right past it.
The previews that convert answer one question fast, "can I picture my own site living here":
1. Lead with a frame that shows structure, not just style. A pricing block, a CMS list, a real footer. That signals the template is complete, not a one-page demo.
2. Include one mobile frame. Half the buyer's doubt is whether it holds up responsive.
3. Fill it with demo content from the buyer's world, not lorem. Real names, believable numbers, categories they recognise.
Ranking gets you seen. The preview sequence is what turns a view into a sale. Happy to give any listing a second pair of eyes on its frames if that is useful.