Sunflower tracks sobriety through a CBT-based visualisation system where every milestone is a meaningful marker in the user's recovery journey.

We designed celebration screens that feel distinct and personal rather than generic, because most recovery apps treat milestones as checkboxes and users feel nothing.

The design had to avoid the preachy, guilt-driven tone that makes people delete wellness apps. The goal is to give users a moment that actually feels earned, something worth coming back for.

Sunflower tracks sobriety through a CBT-based visualisation system where every milestone is a meaningful marker in the user's recovery journey.

We designed celebration screens that feel distinct and personal rather than generic, because most recovery apps treat milestones as checkboxes and users feel nothing.

The design had to avoid the preachy, guilt-driven tone that makes people delete wellness apps. The goal is to give users a moment that actually feels earned, something worth coming back for.