Your website is no longer just being read by people.

AI search engines are reading it too and they understand your website in ways surprisingly similar to how a good UX designer evaluates it.

@Framer's latest AEO guide highlights a few things that matter:

1. Clarity beats cleverness - If a page jumps between ideas, uses vague language, or assumes too much context, AI systems have a harder time understanding what the page actually means.

2. Structure matters - Clear headings, sections, summaries, definitions, and FAQs help AI break content into usable chunks. That is essentially good information architecture.

3. Context > Keywords - AI search is not simply matching keywords. It is trying to understand relationships between ideas, anticipate follow-up questions, and determine whether a page provides enough context to answer them.

This changes how I think about AEO.

You don't need to "write for AI." You need to build websites that are genuinely easy to understand.

For humans first. And increasingly, for machines too.

That means website strategy, content architecture, UX, SEO, and AI discoverability are becoming much more connected.

The interesting part?

Good UX is starting to become good AI optimization.

If your website is struggling with poor AEO results, book a free discovery call today!

Your website is no longer just being read by people.

AI search engines are reading it too and they understand your website in ways surprisingly similar to how a good UX designer evaluates it.

@Framer's latest AEO guide highlights a few things that matter:

1. Clarity beats cleverness - If a page jumps between ideas, uses vague language, or assumes too much context, AI systems have a harder time understanding what the page actually means.

2. Structure matters - Clear headings, sections, summaries, definitions, and FAQs help AI break content into usable chunks. That is essentially good information architecture.

3. Context > Keywords - AI search is not simply matching keywords. It is trying to understand relationships between ideas, anticipate follow-up questions, and determine whether a page provides enough context to answer them.

This changes how I think about AEO.

You don't need to "write for AI." You need to build websites that are genuinely easy to understand.

For humans first. And increasingly, for machines too.

That means website strategy, content architecture, UX, SEO, and AI discoverability are becoming much more connected.

The interesting part?

Good UX is starting to become good AI optimization.

If your website is struggling with poor AEO results, book a free discovery call today!