Tradewell

Tradewell is a website template for local home-service businesses: plumbing, heating and cooling, electrical, roofing, landscaping, cleaning, painting, and handyman work.

It is built as an agent template. Open the Framer agent, type /trade-setup, and answer a few questions. The agent swaps in your business name, phone, towns, services, reviews, and an accent color matched to your trade. Every page comes from one design system, documented on a /design-system page the agent reads before it builds, so new pages always match the rest of the site.

What's included

- 11 pages: Home, Services, Service detail, Areas, Area detail, About, Get a quote, Thank you, Legal, 404, and a Design system page

- CMS collections for Services, Areas, and Legal pages, so every service and every town gets its own page

- A three-step quote form with a thank-you page

- A review slideshow with arrows, dots, and autoplay

- Tap-to-call phone buttons and a sticky call bar on phones

- 6 agent skills: /trade-setup, /design-system, /service-page, /area-page, /copy, /launch-check

- 6 accent presets matched to trades, all readable with white button text (WCAG AA)

- Desktop, tablet, and phone layouts

- SEO ready: titles and descriptions on every page and CMS item, one H1 per page, alt text on every image, and LocalBusiness structured data

- Scroll reveals, button and card hover effects, and smooth scrolling

- A setup guide on the canvas with first steps and a pre-publish checklist