Willowmere

Willowmere is a complete Framer website for a veterinary practice. The argument is the page a visitor lands on before reading a sentence: a published price list, not a hero image.

Twenty-one procedures are priced from a routine consultation at $65 to a dog spay at $420, each row carrying a typical range and its own column for what the price excludes: the tests, the medicine, the second visit. No cards anywhere; the whole site is ruled rows and hairline tables.

A second instrument sits on its own route: a lifetime cost calculator, insured pet against uninsured across ten years. On the shipped defaults it returns $10,084 against $8,500, the insured total overtaking in year six. A claim under the $100 excess pays nothing; after excess and co-insurance the policy covers 75 percent of a typical $600 claim, not all of it.

Thirteen pages, including a price list and an advice section each with its own CMS detail template (21 procedures, 5 guides), three health plans compared row by row, and an out-of-hours panel that asks three questions before it shows a phone number. Set in Gabarito over Hanken Grotesk, rounded, with tabular figures. Eleven colour tokens on a warm oat page, no dark band anywhere. The practice, its prices and its guides are fictional.