🍬 Bites by Sweden — UX Case Study
What if an e-commerce website shows you plenty of products—but still doesn't help you choose?
For Bites by Sweden, I explored how UX can turn simple candy browsing into a more confident purchase journey.
🎯 My focus: Discover → Understand → Trust → Choose → Buy
🔹 Guided product discovery
🔹 Clear product information
🔹 Contextual trust signals
🔹 Reduced purchase hesitation
🔹 Conversion-focused UI
Good e-commerce UX isn't about showing more products. It's about making the right choice easier.
Designed in Figma with a focus on UX Strategy, Information Architecture, Conversion UX & Visual Design.
🔗 Full Case Study: https://www.behance.net/gallery/255921315/Conversion-Focused-E-commerce-UX-Redesign
#UXDesign #ProductDesign #UIDesign #EcommerceDesign #WebDesign #Figma