Arturo Morales
Arturo Morales

Arturo Morales

Art Director and Web Designer with over a decade of experience in Global Advertising creating visuals that connect people and ideas.

ExpertUnited StatesFrom $5K
Arturo Morales
Arturo MoralesExpertin Gallery·6mo

SafeWord is a nationwide campaign addressing the risks of AI scams and deepfakes. My approach for this Framer build was to move beyond traditional text-based education and design highly interactive, experiential UI. I designed user flows for an audio-based "Human vs. AI" challenge and a live, camera-integrated deepfake simulator. By combining bold visual art direction with advanced interactive mechanics, I built a compelling digital experience that makes complex technological threats easy to understand and prevent.

Arturo Morales
Arturo MoralesExpertin Gallery·9mo

Kubikle is a satirical web series. The interface prioritizes video content, character exploration, and dark-mode aesthetics, drawing users into the show's narrative while strategically funneling them toward actionable educational toolkits. It’s a prime example of using entertainment-focused UX to deliver crucial safety awareness.

Arturo Morales
Arturo MoralesExpertin Gallery·9mo

Then & Now is a specialized digital literacy platform designed to help older adults navigate online safety. The work demonstrates how thoughtful, audience-specific digital craft can make technology approachable and safe for vulnerable demographics.

Arturo Morales
Arturo MoralesExpertin Gallery·11mo

HLV México is a leader in industrial adhesives and specialty chemicals. My approach for this Framer build was to modernize their B2B digital presence, turning a complex technical catalog into an intuitive, visually clean user experience.

Arturo Morales
Arturo MoralesExpertin Gallery·11mo

For StaySafeOnline.org, the official platform of the National Cybersecurity Alliance, my approach was to elevate a vast educational repository into a modern, accessible brand system. As the lead Art Director and UX/UI Designer, I oversee the platform’s visual identity, campaign branding, and interface optimization.