One of my favourite audiences to target web design to are the trades, they are also one of the harder markets to sell a site to as they often push back on why they need a modern website.
My rational to get them onboard with improving their digital presence is often the same each time and it works. A modern, well designed site helps build trust with their brand, bring in more leads due to less friction and helps rank them higher on search engines for the local area they service.
I'm interested in making a new template for the marketplace and would love to know if any standout construction/plumber/sparkie ect websites and it stood out to them (visually or functionality wise).
