The home page of MOTO (my Framer template for a Japanese skincare brand) has 22 Japanese characters on it. Most of them sit in short vertical columns beside the English headlines, and the copy a brand would rewrite is all in English. So if you can't write Japanese, you have 22 characters to keep or swap. MOTO is on my profile for $79.
The home page of KON (my Framer template for an indigo dye atelier) goes from undyed cream to deep indigo as you scroll.
Cloth turns indigo one dip at a time, so I let the page do the same. A counter keeps track, up to "Dip 06 / 06".
It's $79, and it's on my profile.
A tea brand's brewing page is the screen someone opens at the kitchen counter, so I gave it its own page in ASAGIRI instead of a section.
Three teas, three temperatures. Sencha at 70°C, 4g per 200ml, 60 seconds. Matcha at 80. Hojicha at 95. Second steeps included.
The numbers came from tea shops here, not from filler copy. A buyer swapping in their own tea keeps the structure and changes four values. That's the part I care about in a template.
The whole thing fits one phone screen. Nobody wants to swipe with wet hands.
I rebuilt the first screen of ASAGIRI (my Japanese tea template) after it failed a simple test: show the page to someone for one second and ask what the site is.
The old version was an atmospheric hero with a nice mist photo. It looked good and told you nothing.
Three changes fixed it:
- An eyebrow that names the business: "JAPANESE TEA — SENCHA · MATCHA · HŌJICHA"
- Products moved up. The thing you sell shouldn't live below the fold.
- One clear CTA: "View the teas"
The mood is the same, but now a stranger knows where they are in a second.
Before / after below. Template: framer.com/community/marketplace/templates/asagiri/
We took MOTO Mini apart, decision by decision — why the background is paper instead of white, why exactly one typeface gets personality, why the vertical kanji appears twice and then stops.
The whole teardown is now a free kit: a 22-page PDF — the annotated teardown, a build-along for Framer's AI Agent (structure pass first, style pass second), the prompt library, and three exercises — plus the Mini remix link.
Free here: https://flowtide10.gumroad.com/l/framer-teardown?utm_source=community
Tested Framer 3.0 against our existing templates (MOTO / MOTO Mini): zero migration, everything opens clean. Wrote up what actually changed for template users — including what the free plan does and doesn't include: https://www.swecflow.com/blog/framer-3-0-templates/
MOTO Mini is out — a free one-page starter cut from our MOTO template.
The editorial hero, a three-product grid, and the footer. Same paper-and-ink system, yours to remix.
https://flowtide10.gumroad.com/l/moto-mini
Most templates don't die from bad taste. They die from well-intentioned customization.
I wrote down the five rules that keep a template alive when you remix it — plus a 10-minute pre-launch checklist before you publish.
https://www.swecflow.com/blog/customize-framer-template-without-breaking-design/
ASAGIRI grew from one page to seven. Teas, brewing, craft, and contact, under one morning-mist home.
The brewing guide carries real temperatures and steep times for sencha, matcha, and hojicha. Craft tells the story in four verbs: pick, steam, roll, steep. The CMS holds origin and harvest notes for every tea.
Japanese tea, from mist to cup. Yours to remix.
The home page of MOTO (my Framer template for a Japanese skincare brand) has 22 Japanese characters on it. Most of them sit in short vertical columns beside the English headlines, and the copy a brand would rewrite is all in English. So if you can't write Japanese, you have 22 characters to keep or swap. MOTO is on my profile for $79.
The home page of KON (my Framer template for an indigo dye atelier) goes from undyed cream to deep indigo as you scroll.
Cloth turns indigo one dip at a time, so I let the page do the same. A counter keeps track, up to "Dip 06 / 06".
It's $79, and it's on my profile.
A tea brand's brewing page is the screen someone opens at the kitchen counter, so I gave it its own page in ASAGIRI instead of a section.
Three teas, three temperatures. Sencha at 70°C, 4g per 200ml, 60 seconds. Matcha at 80. Hojicha at 95. Second steeps included.
The numbers came from tea shops here, not from filler copy. A buyer swapping in their own tea keeps the structure and changes four values. That's the part I care about in a template.
The whole thing fits one phone screen. Nobody wants to swipe with wet hands.
I rebuilt the first screen of ASAGIRI (my Japanese tea template) after it failed a simple test: show the page to someone for one second and ask what the site is.
The old version was an atmospheric hero with a nice mist photo. It looked good and told you nothing.
Three changes fixed it:
- An eyebrow that names the business: "JAPANESE TEA — SENCHA · MATCHA · HŌJICHA"
- Products moved up. The thing you sell shouldn't live below the fold.
- One clear CTA: "View the teas"
The mood is the same, but now a stranger knows where they are in a second.
Before / after below. Template: framer.com/community/marketplace/templates/asagiri/
We took MOTO Mini apart, decision by decision — why the background is paper instead of white, why exactly one typeface gets personality, why the vertical kanji appears twice and then stops.
The whole teardown is now a free kit: a 22-page PDF — the annotated teardown, a build-along for Framer's AI Agent (structure pass first, style pass second), the prompt library, and three exercises — plus the Mini remix link.
Free here: https://flowtide10.gumroad.com/l/framer-teardown?utm_source=community
Tested Framer 3.0 against our existing templates (MOTO / MOTO Mini): zero migration, everything opens clean. Wrote up what actually changed for template users — including what the free plan does and doesn't include: https://www.swecflow.com/blog/framer-3-0-templates/
MOTO Mini is out — a free one-page starter cut from our MOTO template.
The editorial hero, a three-product grid, and the footer. Same paper-and-ink system, yours to remix.
https://flowtide10.gumroad.com/l/moto-mini
Most templates don't die from bad taste. They die from well-intentioned customization.
I wrote down the five rules that keep a template alive when you remix it — plus a 10-minute pre-launch checklist before you publish.
https://www.swecflow.com/blog/customize-framer-template-without-breaking-design/
ASAGIRI grew from one page to seven. Teas, brewing, craft, and contact, under one morning-mist home.
The brewing guide carries real temperatures and steep times for sencha, matcha, and hojicha. Craft tells the story in four verbs: pick, steam, roll, steep. The CMS holds origin and harvest notes for every tea.
Japanese tea, from mist to cup. Yours to remix.
The home page of MOTO (my Framer template for a Japanese skincare brand) has 22 Japanese characters on it. Most of them sit in short vertical columns beside the English headlines, and the copy a brand would rewrite is all in English. So if you can't write Japanese, you have 22 characters to keep or swap. MOTO is on my profile for $79.
The home page of KON (my Framer template for an indigo dye atelier) goes from undyed cream to deep indigo as you scroll.
Cloth turns indigo one dip at a time, so I let the page do the same. A counter keeps track, up to "Dip 06 / 06".
It's $79, and it's on my profile.
A tea brand's brewing page is the screen someone opens at the kitchen counter, so I gave it its own page in ASAGIRI instead of a section.
Three teas, three temperatures. Sencha at 70°C, 4g per 200ml, 60 seconds. Matcha at 80. Hojicha at 95. Second steeps included.
The numbers came from tea shops here, not from filler copy. A buyer swapping in their own tea keeps the structure and changes four values. That's the part I care about in a template.
The whole thing fits one phone screen. Nobody wants to swipe with wet hands.
I rebuilt the first screen of ASAGIRI (my Japanese tea template) after it failed a simple test: show the page to someone for one second and ask what the site is.
The old version was an atmospheric hero with a nice mist photo. It looked good and told you nothing.
Three changes fixed it:
- An eyebrow that names the business: "JAPANESE TEA — SENCHA · MATCHA · HŌJICHA"
- Products moved up. The thing you sell shouldn't live below the fold.
- One clear CTA: "View the teas"
The mood is the same, but now a stranger knows where they are in a second.
Before / after below. Template: framer.com/community/marketplace/templates/asagiri/
We took MOTO Mini apart, decision by decision — why the background is paper instead of white, why exactly one typeface gets personality, why the vertical kanji appears twice and then stops.
The whole teardown is now a free kit: a 22-page PDF — the annotated teardown, a build-along for Framer's AI Agent (structure pass first, style pass second), the prompt library, and three exercises — plus the Mini remix link.
Free here: https://flowtide10.gumroad.com/l/framer-teardown?utm_source=community
Tested Framer 3.0 against our existing templates (MOTO / MOTO Mini): zero migration, everything opens clean. Wrote up what actually changed for template users — including what the free plan does and doesn't include: https://www.swecflow.com/blog/framer-3-0-templates/
MOTO Mini is out — a free one-page starter cut from our MOTO template.
The editorial hero, a three-product grid, and the footer. Same paper-and-ink system, yours to remix.
https://flowtide10.gumroad.com/l/moto-mini
Most templates don't die from bad taste. They die from well-intentioned customization.
I wrote down the five rules that keep a template alive when you remix it — plus a 10-minute pre-launch checklist before you publish.
https://www.swecflow.com/blog/customize-framer-template-without-breaking-design/
ASAGIRI grew from one page to seven. Teas, brewing, craft, and contact, under one morning-mist home.
The brewing guide carries real temperatures and steep times for sencha, matcha, and hojicha. Craft tells the story in four verbs: pick, steam, roll, steep. The CMS holds origin and harvest notes for every tea.
Japanese tea, from mist to cup. Yours to remix.
