VRAZPOP is an interactive brand experience that transforms a fictional energy drink into a playful digital universe. Instead of following a traditional ecommerce formula, the site turns five unique flavors into five animated worlds, each with its own personality, color palette, atmosphere, and visual identity. Every flavor dynamically changes the interface, lighting, accents, and mood, creating a living experience rather than a static product page.
Built with Framer 3.0 and Framer Agent, the project explores how storytelling, motion design, and ecommerce can merge into a single cohesive experience. Visitors begin with a cinematic animated introduction before entering a world filled with expressive typography, handcrafted illustrations, tactile micro-interactions, and playful details that reward exploration.
The experience includes a fully functional product catalog, interactive flavor pages, a custom Build-a-Pack system that lets users create their own six-pack, a live cart drawer, multi-step checkout prototype, animated review marquees, detailed About and Contact pages, and dozens of subtle interactions designed to make the brand feel alive. Every button, transition, hover state, and color shift has been carefully considered to create an interface that feels physical, responsive, and fun.
Rather than relying on flashy effects alone, VRAZPOP focuses on personality and world-building. It intentionally avoids the typical high-energy sports aesthetic in favor of something more colorful, internet-native, expressive, and memorable. The result is a website that feels less like an online store and more like an interactive animated universe where every scroll reveals something new.
Created for the Framer 3.0 Agent Hackathon, VRAZPOP demonstrates how AI-assisted design can be used to craft complete digital brand experiences that are immersive, functional, and genuinely enjoyable to explore.
VRAZPOP is an interactive brand experience that transforms a fictional energy drink into a playful digital universe. Instead of following a traditional ecommerce formula, the site turns five unique flavors into five animated worlds, each with its own personality, color palette, atmosphere, and visual identity. Every flavor dynamically changes the interface, lighting, accents, and mood, creating a living experience rather than a static product page.
Built with Framer 3.0 and Framer Agent, the project explores how storytelling, motion design, and ecommerce can merge into a single cohesive experience. Visitors begin with a cinematic animated introduction before entering a world filled with expressive typography, handcrafted illustrations, tactile micro-interactions, and playful details that reward exploration.
The experience includes a fully functional product catalog, interactive flavor pages, a custom Build-a-Pack system that lets users create their own six-pack, a live cart drawer, multi-step checkout prototype, animated review marquees, detailed About and Contact pages, and dozens of subtle interactions designed to make the brand feel alive. Every button, transition, hover state, and color shift has been carefully considered to create an interface that feels physical, responsive, and fun.
Rather than relying on flashy effects alone, VRAZPOP focuses on personality and world-building. It intentionally avoids the typical high-energy sports aesthetic in favor of something more colorful, internet-native, expressive, and memorable. The result is a website that feels less like an online store and more like an interactive animated universe where every scroll reveals something new.
Created for the Framer 3.0 Agent Hackathon, VRAZPOP demonstrates how AI-assisted design can be used to craft complete digital brand experiences that are immersive, functional, and genuinely enjoyable to explore.
Joel Kazadi