About AI for Business
CLARUS — Bespoke AI for Private Market Allocators
A product site for Clarus, an AI operating layer for private market investors. Workflow-specific agents deployed inside the firm's own environment, configured to its templates, controls and approval process.
The buyer is an allocator handling LP data under institutional scrutiny, so trust is the whole purchase decision. The site is deliberately quiet: dense technical copy, no marketing gloss, security treated as first-class content rather than a footnote.
Key sections:
Hero with precise positioning and investor backing shown immediately
Problem framing — workflows constrained by unstructured inputs and manual handoffs
Domain depth naming real artefacts: capital accounts, SOIs, NAV bridges, waterfalls, fee language
Auditability — every figure traceable from IC memo back to its source page
Unified data layer across VDRs, quarterly reports, administrator files, internal trackers
Workflow embedding of the firm's own underwriting templates and IC packs
Security block: domain-tuned models with no shared training, single-tenant and VPC deployment, role-based permissions, full audit trails
FAQ mapped to the six objections that actually block enterprise deals
Calendly booking as the single conversion action
What was built:
Full design and Framer build, responsive across desktop, tablet and mobile
Institutional visual system — restrained typography, heavy whitespace, no decorative motion
Security-forward architecture placing compliance above feature detail
Objection-mapped FAQ structure
Direct booking path replacing lead forms
Stack: Framer, scroll-driven reveals, Calendly integration
