Calibore

Overview

Calibore is an independent M&A advisory firm serving founders, families, and privately held businesses. I refined its existing Framer website through web design, development, CMS improvements, and responsive adjustments, extending the site’s presentation and content-management capabilities.

Website Refinement

I reorganized the About page into a more structured composition, including cards for the firm’s key strengths. Typography, icons, spacing, and button sizing were refined across the corporate pages. I also adapted shared testimonial components to their different page contexts and adjusted layouts for desktop, tablet, and mobile.

Leadership CMS

I changed the biography field to Rich Text so team profiles could support long-form, multi-paragraph content. Individual contact details were connected to their corresponding CMS fields.

I reworked the team grid to accommodate additional employees in multiple rows, retaining three cards per row in the wider layout. This made the presentation flexible enough to handle a growing collection of profiles alongside different biography lengths and job titles.

Industry Navigation & Editorial Content

I implemented navigation across six Industry Focus areas within the existing CMS structure. A dedicated Page Subheading field gave each industry page independently editable introductory text.

For Insights, I connected publication blocks to the homepage, About, and Services pages, and refined article layouts, including wide images between the title and body. I also added individual meta title and description fields for leadership, services, and articles, enabling page-specific SEO settings through the CMS.

Outcome

The updated website supports detailed team profiles, industry-specific content, and editorial publishing within a consistent Framer interface. Editors can add staff, maintain formatted biographies, and manage dynamic page metadata without changing shared templates.