Farmomat

Farmomat brings self-service vending technology to Czech farmers. I redesigned and built its website in Framer, focusing on making the offer understandable to people whose expertise is farming rather than automation.

The central design question was simple: how can visitors recognise which machine fits their produce and understand what getting started involves?

I structured the content around practical benefits, everyday use cases and the differences between the available machine types. The homepage introduces the concept and explains the process, while dedicated product pages provide more detailed features and specifications. Clear calls to action invite visitors to discuss their requirements.

My work covered UX/UI design, information architecture, content refinement and Framer implementation. The visual design builds on the existing logo and brand colours.

As the project was at an early stage, the presentation also needed to establish credibility through the expertise and service background of SBAT, the company behind Farmomat.

The result is a coherent product website that helps potential customers move from initial interest to an informed enquiry.