Frog & Wolf PR

A strategy-led website redesign and brand development, with 400+ press releases migrated

Summary: Brand development and a new website for a London and Italian PR agency, built to attract senior decision-makers at luxury travel, hospitality and wellness brands.

The brief: Frog & Wolf PR builds influence for luxury travel and lifestyle brands, but their own website undersold them: dated, vague and speaking to no one in particular. The new site needed to do for Frog & Wolf PR what they do for their high-end clients: tell a compelling story to the right audience and start the right conversations.

The brand and strategy: A website doesn't work in isolation, so the project started with the business, not the site. Market, competitor and customer research, shaped closely with the team, led to a stronger brand with sharper positioning, messaging and tone of voice. The same strategy runs through a refreshed credentials deck, social media templates and an internal brand guidelines website, so every channel tells one story.

Built around the client: Every page speaks directly to their target prospects, with a clear and easy opportunity to engage.

An easy first step: A free press release review gives prospects a value-driven reason to get in touch.

Prospect list growth: A fifth anniversary overlay invites visitors to sign up for their newsletter.

A track record on show: Over 400 press releases migrated from Wix into a CMS newsroom, showing the range of clients and coverage behind the agency, and easy to update.

A home for journalists: A CMS newsroom holds every press release (easy to update).

Optimised for AI search: An FAQ section helps AI search tools understand and recommend the agency.

The story so far: Launched on 1 October 2026 for Frog & Wolf's fifth anniversary. Google Analytics integrated to track the site against core conversions.