Goethals Designs

Goethals Designs is a vehicle wrapping business in Belgium, started by Wannes Goethals after years in the industry. He had a logo and a preference for black and white, but no website or wider identity yet. I developed the visual identity and designed and built the website in Framer.

The brief: wrapping is a visual trade. Customers want to see their car is in good hands before they ask for a quote, and a new business has to be found from day one.

My approach: black and white as the base, with a bright yellow accent for buttons and key words, and black-and-white photography of the work for a premium feel. Every service, from car wraps and PPF to lettering and prints, has its own page with a clear entry from the homepage. Animations are kept light so the site loads fast, and titles, copy and structure were written with search in mind.

The result: a new business that looked established from launch. The site brought in its first leads soon after going live.