ANTIDOTE — Ecommerce Growth Accelerator
A single-page site for Antidote, a business accelerator working with Shopify, Amazon, Walmart and retail brands. Led by Benjamin Lord — MIT-trained, three-time Fortune 500 VP/GM who has built and sold brands.
This is a founder-led consultancy, so the site sells one person's judgement, not a service menu. Bold editorial typography, kinetic type, scarcity framing — built to get a qualified CEO to email directly rather than fill a form.
Key sections:
Video hero with the positioning line — The Cure for Complexity
Kinetic GROW FAST / GROW SMART type animation
Client Wins band with animated counters — sales lift, ROAS, CTR, engagement
Trusted-by brand logo marquee
Positioning block: "Most growth strategies ignore what's actually breaking your business" — with the CFO-first framing
Founder section with rating badge, MentorPass and Intro profiles, and a scarcity cue: 3 open slots this month
Featured-in press logos
Testimonial carousel with named founders and CEOs — Juice Beauty, SLEEFS, ETHICA Haircare, Citymouse
Methodology block: Truth-as-a-Service, three phases — Diagnose, Strategize, Activate — with capabilities under each
Antidote versus Agencies comparison table
Closing CTA with direct founder contact
What was built:
Full design and Framer build, responsive across desktop, tablet and mobile
Kinetic typography and scroll-driven reveals
Animated stat counters and logo marquees
Comparison and methodology components built as reusable structures
Direct-to-founder conversion path repeated throughout, no gatekeeping form
Stack: Framer, custom animation, kinetic type, scroll-driven components
